I'm UI/UX Designer with an Art Direction background and two decades of experience
For two decades I have been creating strategic, cost effective, deadline oriented marketing solutions for clients using digital, traditional, and social mediums. Coupled with a talent for mentoring, leading, and motivating creative teams on multi-million dollar ad campaigns, I have pitched ideas that won major accounts for my past employers.
This case study describes the process our team went through to redefine an industry, offer a marketplace for creators of people of color, and share the insights we derived along the way.View this project
“Design is the method of putting form and content together. Design, just as art, has multiple definitions, there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.”
" The model of getting the consumer to come to you is old, and the new model is how can you get to the consumer on their terms, in ways they want to engage in. How people are choosing to interface with content is very different. You've got to marry different platforms."
"An interface is humane if it is responsive to human needs and considerate of human frailties."
"Graphic Design, if you wield it effectively, is Power. Power to transmit ideas that change everything. Power that can destroy an entire race or save a nation from despair. In this century, Germany chose to do the former with the swastika, and America opted for the latter with Mickey Mouse and Superman."